Best mass or bulk email software review

A mass email marketing campaign is one of the cheapest ways that a small business can use to market their product to new consumers. Unfortunately, because of the low cost involved, bulk email marketing has been abused by a few unscrupulous marketers. If you differentiate yourself from them, you will find that customers are far more open to your marketing message. In the past I have done so by allowing customer to opt out of receiving emails and by not sending out untargeted emails. You can create a targeted list by allowing visitors to your web site to subscribe to a list or you can approach organisations, with this kind of list. For instance if you are marketing a book on lighting you might contact the Institute of Lighting Engineers.

What to look for in bulk email software:

• Database import and export: The software must allow you to import and export email lists to the major databases for example Microsoft Access.
• HTML and Text emails: The software must support both. HTML emails contain pictures like normal web pages. They tend to convert better than text emails, but about 10% of UK PC users will be unable to open them.
• Direct and mail server emails: It is recommended to send out emails through a mail server. But it is also possible to send out emails directly and the software should support this.
• Ease of use: Some bulk email software programs are way to complicated. A good solution is easy to use.
• Reporting: The software should generate reports on thing like the bounce rate of emails and the click through rate. This information is critical to improving your email marketing campaign.

Email Marketing Director (Windows 2000, Vista, XP, 98, NT, ME)



Email Marketing Director is the best software out there, but it is quite a bit more expensive than the other solutions. So I would only recommend it for businesses that are serious about email marketing. One feature it has, that the others don’t, is that it deletes duplicate email addresses out of your email list. It also removes unsubscribers automatically.

Group Mail (Windows 2000, XP, 98, NT, ME)



Group Mail sender has particularly good support and a easy user interface. So definitely good for first time email marketers. This is the solution that is most widely in use.

Atomic Mail sender (Vista, XP)



Atomic Mail sender is my best value for money pick. It is a good solution for small businesses as it is cheap and does all of the basics well.